Just my *OPINION* on Apple over the years.

1)      OK, sorry, Hope the following doesn’t rub anyone the wrong way.

2)      I apologize in advance if I get my facts wrong; I think that the “gest” of what I am saying is accurate, at least from My Perspective.

3)      Jobs Created Apple

a)      Made pretty fonts (Stanford Speech)

4)      Jobs ousted

i)        Company almost disappeared

ii)       Made their own O/S

iii)     Made their own hardware

5)      Jobs back

i)        FIRST GLIMPSE of Mac Marketing Machine – “A5 chip so powerful, they can’t sell them outside the country because they can be used for smart bombs.” Or some derivative of that. Sure you can say this was Meme but the reality is that companies push Meme or we never hear about it. (Just my opinion)

ii)       Attempts to fix their O/S – has trouble.

6)      §  Creates the Cat line of OS’s Total reboot on their O/S

i)        Hardware is insufficient and cost prohibitive to continue in house

7)      § APPLE now uses the same hardware that everyone else does.  But doesn’t even use the good stuff, Where is the Mac with the i7 Extreme Edition?

i)        Ultra-portable and lightweight devices emerge

8)      § New OS for portables, iOS?

9)      § Apple Marketing in full swing.

a)      “No one has ever done this before” meaning NO ONE at Apple ever has before. Tablets and Touchscreens go back to late 70’s?

i)        Cut and Paste on mobile devices, RIM did that since Jump Street.

ii)       Ability to resize windows from any corner, Windows 3.1 did that right?

iii)     IOS 5 brought the “Notification” pull down; I have had this since Android 1.6 (My first droid device, 3 years ago?)

b)      I love how Apple says they are the first for so many things when in reality they are just re-treading things.

i)        Desktop Products are being molded to fit closer and closer to the new “mobile” iOS.

c)       Jobs gone

i)        No more direction from the real Genius behind the company. (His passing is sincerely a loss for us all, he drove Apple and made the market more competitive, it is a shame he is gone before he grew old.)

10)   §  They will execute his “5-10” plans , probably poorly

i)        Portable devices and desktop will merge together, “Ultra-Laptops” which are really tablets big enough to house robust laptop components but still skinned like an iPad.

11)   § Everyone will follow suite. (Toshiba, Sony, etc…)

i)        When this well runs dry, Apple will be gone. Or at least take on a form that none of us will recognize.

b)      I know I sound angry, and I am a little. Apple marketing is awesome. They convince people that they have done something FIRST and BETTER than anyone else could have ever done it. The reality is that in years past hurdle costs and economic feasibility of certain products simply wasn’t what it is today. They are not innovators, they are clever opportunists.