1)
OK, sorry, Hope the following doesn’t rub anyone
the wrong way.
2)
I apologize in advance if I get my facts wrong;
I think that the “gest” of what I am saying is accurate, at least from My
Perspective.
3)
Jobs Created Apple
a)
Made pretty fonts (Stanford Speech)
4)
Jobs ousted
i)
Company almost disappeared
ii)
Made their own O/S
iii)
Made their own hardware
5)
Jobs back
i)
FIRST GLIMPSE of Mac Marketing Machine – “A5
chip so powerful, they can’t sell them outside the country because they can be
used for smart bombs.” Or some derivative of that. Sure you can say this was Meme
but the reality is that companies push Meme or we never hear about it. (Just my
opinion)
ii)
Attempts to fix their O/S – has trouble.
6)
§ Creates
the Cat line of OS’s Total reboot on their O/S
i)
Hardware is insufficient and cost prohibitive to
continue in house
7)
§ APPLE now uses the same hardware that everyone
else does. But doesn’t even use the good
stuff, Where is the Mac with the i7 Extreme Edition?
i)
Ultra-portable and lightweight devices emerge
8)
§ New OS for portables, iOS?
9)
§ Apple Marketing in full swing.
a)
“No one has ever done this before” meaning NO
ONE at Apple ever has before. Tablets and Touchscreens go back to late 70’s?
i)
Cut and Paste on mobile devices, RIM did that
since Jump Street.
ii)
Ability to resize windows from any corner,
Windows 3.1 did that right?
iii)
IOS 5 brought the “Notification” pull down; I
have had this since Android 1.6 (My first droid device, 3 years ago?)
b)
I love how Apple says they are the first for so
many things when in reality they are just re-treading things.
i)
Desktop Products are being molded to fit closer
and closer to the new “mobile” iOS.
c)
Jobs gone
i)
No more direction from the real Genius behind
the company. (His passing is sincerely a loss for us all, he drove Apple and
made the market more competitive, it is a shame he is gone before he grew old.)
10)
§ They
will execute his “5-10” plans , probably poorly
i)
Portable devices and desktop will merge
together, “Ultra-Laptops” which are really tablets big enough to house robust
laptop components but still skinned like an iPad.
11)
§ Everyone will follow suite. (Toshiba, Sony,
etc…)
i)
When this well runs dry, Apple will be gone. Or
at least take on a form that none of us will recognize.
b)
I know I sound angry, and I am a little. Apple
marketing is awesome. They convince people that they have done something FIRST
and BETTER than anyone else could have ever done it. The reality is that in
years past hurdle costs and economic feasibility of certain products simply
wasn’t what it is today. They are not innovators, they are clever opportunists.
